Blog4NZ: a collective effort to boost New Zealand tourism – my experience

Dear Reader,

When an earthquake of 6.3 magnitude struck Christchurch on February 22nd, I was shocked, like the rest of the world. I was glued to the New Zealand Herald website and couldn’t believe the devastation I saw. My first thought was to my friends and their families in Christchurch and Lyttelton. Fortunately, none of them were hurt, they were shaken but all fine. As more pictures and video footage emerged, I saw a completely different Christchurch. I couldn’t recognise some of the busiest streets in the CBD anymore. The Cathedral lay in ruins. The Twittersphere was a-buzzing about missing people and Facebook pages were created by Cantabrians offering those whose homes were destroyed a roof over their heads. A fine example of how social media can do a lot of good in such disastrous situations. And there I was, writing my blog about New Zealand but sitting in Germany, exactly on the other side of the world, thinking of what I could do to help. I have been running my blog since  January 2011, and even though it is my first attempt at contributing to the already mature blogging scene, I could not see any other way of lending a hand, and that’s when I stumbled upon a social media campaign:

Enter Blog4NZ


Blog4NZ is a worldwide blogging event to support New Zealand tourism in the wake of the Canterbury earthquake and took place between March 21-23, 2011. People ask themselves, how can I help? Well, this is how: travel to New Zealand. Blog4NZ harnessed the reach and ease of access to the web to unite travel bloggers worldwide and communicate one key message: New Zealand is a great place to travel and very much open for business. The four people organising this fantastic event are:

Jim McIntosh from Holes in My Soles
John Reese from the French Way Travel Blog
Craig Martin from the Indie Travel Podcast
Dan Roberts from Travel Generation

Thank you for making these 72 hours of kiwi content generation possible!

I signed up immediately. I had to ramp up my content production and build my pipeline, ready to publish videos, pictures and articles representing the best New Zealand has to offer. Not easy when New Zealand is such a diverse country with so many great things to see and do, and especially not when you’re in the midst of moving to another continent (from Germany to Canada). But I managed to produce 10 posts that included some of my best experiences in New Zealand. And here is the content I specifically created for Blog4NZ:

The event also gave me the chance to launch a section on my blog dedicated to content in German, something I had planned on doing in the near future. Germany is New Zealand’s biggest visitor market in Europe after the UK and sees German-speaking Switzerland and Austria as presenting significant opportunities for growth. Blog4NZ thus had me hurry up and produce four pieces of content for a German-speaking audience:

I also shared articles on New Zealand I had written previously that were pertinent to promoting New Zealand as a travel destination within the Blog4NZ event. There are only so many articles one can write and videos one can edit in 72 hours!

My personal experience of Blog4NZ has been an overwhelmingly positive and energised one. To see so many quality articles, professional photos and personal video content has not only inspired all the participants, but surely many future travellers to New Zealand as well. I would like to thank everyone for their support with comments, re-tweets, follows and communication to support the efforts of the Blog4NZ campaign. It has been a pleasure to connect with everyone and to be part of Blog4NZ!



Christina Hegele

About the author: Christina Hegele runs Sandal Road, a blog on her favourite destinations. It just so happened that 95% turned out to be about New Zealand. Follow Christina and her blog on Twitter, like her blog on Facebook, and subscribe to her Youtube channel. Alternatively, subscribe to her email newsletter at the top right of this blog.

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  6 comments for “Blog4NZ: a collective effort to boost New Zealand tourism – my experience

  1. 4 April, 2011 at 22:07

    Fantastic to see so much enthusiasm and great content in support of New Zealand. What an amazing job you’ve done. As a Suitcase Entrepreneur, fellow Kiwi and blogger I heart your efforts and congrats!

    • 4 April, 2011 at 22:17

      Thank you so much, Natalie! It’s been such a pleasure taking part and I hope all those Blog4NZ posts reassure visitors that NZ is open for business! I heart Aotearoa!

  2. 5 April, 2011 at 14:54

    Congrats on blog4nz win. You wrote fantastic articles on New Zealand.

    • 5 April, 2011 at 18:53

      Thanks, Evan! I’m glad you liked them and I hope they’ve inspired a few readers to hop on a plane to New Zealand!

  3. Vi
    6 April, 2011 at 16:21

    I hope Blog4NZ did some real boost for NZ tourism. It is such beautiful country and people must to see it.

    • 6 April, 2011 at 18:59

      I am totally with you on that. I’m sure Blog4NZ helped boost NZ tourism. There is research being undertaken into the true reach and impact of all Blog4NZ posts, and I’m sure the results will be very impressive!

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